TV platform

In 1, Google TV ( Google TV )
Google TV platform as a service, both on television can run, can also be in the set-top box runs, including application support. Google TV will allow users to control their DVR, even including the webpage browser. In other words, this concept has the Apple TV is similar, but the only problem is, most consumers cannot tolerate Google TV, and in the Apple TV product, this Google service may immediately in trouble.
2, promote each other Apple products sales
As Apple CEO Tim Cook in a telephone conference pointed out, iPhone intelligent mobile phone helped Apple sold more iPad and Mac equipment. In view of the apple mobile phone and computer products widely welcomed by users, therefore, the Apple TV may also face such an opportunity. Apple's products have a mutual help trend, a kind of products can also drive the other company product sales growth. Once the Apple TV launched, will be on Google and Android equipment sellers to generate hit.
In 3, iPhone, iPod, iPad or Apple TV PC remote control
Notably, some rumors that, Apple's iPhone, iPod, iPad and other equipment may become the new Apple TV remote control, therefore, if the user purchased the television, they may also choose to iPhone, instead of Android based system equipment. But if the user has purchased the iPhone, then they are less likely to buy Google TV, because Google TV cannot let iPhone acts as a remote controller, this for Google, of course, is a big problem.